hiya.
Strategic Talent Services

Real connections start with the right conversations.

hiya. Culture works with founders and people leaders who want to build teams that actually work — and cultures where great people genuinely want to stay.

Talent strategy that actually sticks.

hiya. Culture was built for the founders and people leaders who know their people are everything — but aren't always sure how to attract, grow, and keep them.

I'm Abby, and I started hiya. because I kept seeing brilliant organisations struggle with the same thing: not for lack of trying, but because talent strategy was always last on the list.

We help you close the gap between the team you have and the team you need — through honest conversations, clear strategy, and support that shows up.

SA + Global
Based in South Africa, working beyond
People First
Strategy built around your team
hi.
Strategic Talent
South Africa + Beyond

Talent services built for how people actually work.

🎯

Talent Strategy

We help you build a hiring approach that makes sense for your business — from defining what you need to designing a process your team trusts and your candidates respect.

🤝

Hiring Support

Finding the right people is hard. We make it less hard. End-to-end hiring support for the roles that matter most, with a focus on fit, culture, and the long game.

🌿

Culture Consulting

Culture isn't the perks — it's what happens when things go wrong. We help you build environments where people feel safe, heard, and genuinely invested in the work.

💬

Leadership Conversations

Most people challenges start with a conversation that didn't happen. We help leaders have the ones that matter — before they become expensive, complicated problems.

What people say about working with hiya.

"

Abby was efficient and helpful with recruiting for me. She listened to my needs and made the whole process smooth from beginning to end. She made it genuinely difficult to choose — the calibre of candidates she put forward was that good. I would highly recommend Abby to any business looking for the right person for their team.

JA
Jocelyn Attwell
National Product Manager, NuAngle Medical
"

From our very first interaction, it was clear that Abby had a deep understanding of what her client was looking for. She matched the brief precisely — finding someone who was not only a skills fit but aligned with the culture and the long-term vision. Supportive, insightful, and genuinely invested throughout.

LA
Lameez Arend
Customer Experience Professional
"

Having Abby usher me into finding my niche has been remarkable. Her talent for not only finding talent but making it something great is astounding. She has a knack of giving you exactly what you need when you need it.

JP
Jade Pather
Creative Head and Copywriter

Let's start with a conversation.

Whether you're building a team, rethinking how you hire, or just not sure why good people keep leaving — we'd love to hear from you.